The Point of Dissonance

[hellomynameisscott]

My friend John Moore from Brand Autopsy wears a lab coat all the time. People ask if he's a doctor, but introduces himself as his "brand" instead. Brilliant!

HUUHH??!! people say.

Exactly!

[EvangelismCoach]

My friend John Moore from Brand Autopsy wears a lab coat all the time. People ask if he's a doctor, but introduces himself as his "brand" instead. Brilliant!

HUUHH??!! people say.

Exactly!

I tell people that "I'm an evangelism trainer" -- they look puzzled. I follow up with "I teach people how to share their faith without being obnoxious."

Ah Ha! they say. They get that.

Chris
EvangelismCoach